Our Rebrand Story: A Fresh Identity with Timeless Values

It’s been a long time since we were the new kids on the block, and to celebrate almost 20 years of managing hazardous waste, we felt like it was time for a new outfit (we spilt paint waste on our old one…)

In this blog, we’ll provide a refresher on our core values which show the solid foundation Hazport was built on is still in place – we’re still the same hazardous waste specialists you’ve known for almost two decades.

We’ll also be covering the story of our rebrand and spotlighting some of its design logic to help you see it’s about so much more than a pretty new colour palette.

So get yourself comfortable, and we’ll get into the story…

Our Rebrand Story

Some things get better with age…

It’s been almost 20 years since one man invested the last of his dwindling funds in a dream.

That’s almost 20 years of learning and development, finding new ways to innovate in an industry we were once “too small” to be taken seriously in.

Years spent honing our craft to serve you better.

And in that time…

We’ve adapted.

Compliance and waste traceability are an increasingly important focal point in a fluid industry with changing regulations and a growing concern for environmental impact.

We’ve grown.

From one man in a van with overalls over his suit, to a full range of licensed vehicles across the UK, a mobile chemist squad, and a dedicated customer support team.

We’ve evolved.

Refining our expertise for almost two decades, we’ve continued to grow and change.

Our design has evolved with a modernised visual refresh. Our service has improved with more wheels on the road. Our technology has enhanced our processes.

We have changed.

But our values haven’t.

We’re committed to maintaining the highest levels of quality with:

  • Fast response times
  • Personalised services
  • Expert guidance and support

Now with even more resources at our disposal, we’re excited to enter this next phase of our mission to make hazardous waste management simple, reliable, and compliant.

And putting you first with services that remove the guesswork.

Which leads us nicely into a refresher on our core values here at Hazport…

Our Core Values Are Still the Same

The Hazport team are committed to providing the highest level of quality customer service, and that will never change.

Something else that hasn’t changed is our five core values:

Compliance

We’re equipped, professionally qualified, and licensed to deal with the wide spectrum of hazardous wastes that are generated each day – using our full Euro 6 modern vehicle fleet of clean, compliant trucks to transport hazardous waste and dangerous goods throughout the country.

Reliability

With a full range of vehicles travelling throughout the UK, you can be sure of a quick, compliant, and cost-effective hazardous waste service – conducting all waste pick-up services in a timely manner ensures reliability and customer support across all services.

Expertise

You’ll have access to our team of experts who can provide guidance on waste requirements, identification, classification, packaging, and labelling. We can also advise on the handling, storage, and disposal of your waste on-site.

Accessibility

Customer service is at the heart of everything we do and we pride ourselves on delivering proactive, reliable solutions that are customised to meet your specific needs – we’re local and always here and ready to support our customers in a time-responsive manner.

Transparency

We understand your needs around the traceability of waste material once it’s left your site – all waste returns and completed paperwork are safely stored on our digital database and accessible to you through our customer portal.

As with anything we do here at Hazport, we let our five core values guide our decision-making process throughout our rebrand – let’s look at that process in more detail…

The Design Logic Behind Our Rebrand

Our new design overhaul began with us paying homage to our brand origins. The new Hazport logo retains the shape-blocked design that’s been our insignia for many years, but it’s been modernised with an edgier typeface and more playful colour tones.

Speaking of colour tones, our palette had some well-needed tweaks too!

We felt our previous colour palette wasn’t truly connecting to our identity, which led us to adjust the classic primary blue and create ‘Hazport Blue’ – giving it depth and making it more pleasing to the eye.

We paid the same attention to detail when creating our secondary colours to complement the Hazport Blue, and introduced some smooth gradients.

Our new curve-shaped design element is inspired by the routes our flashy fleet of trucks take day in and day out and will be used to carry our brand’s brightness and fluidity – it’s a connection between content and image.

Everything within the realms of design has been fine-tuned to reflect our brand and the pride we take in providing the highest quality of service, from our logo and colour palettes to our font choices.

Oh, wait… We haven’t mentioned those yet!

Our fonts have also been rebranded. For our new licensed fonts, we’ve leaned into rounder fonts that are friendly, clean, and easily readable, to complement and enhance both our logo and the fluidity of our route curvature.

Even our choices of photography aren’t accidental. Every single image is hand-picked to complement our brand, reflect our values, and highlight the human side of hazardous waste.

So that’s our surface, but what about our service?

Our Hazardous Waste Services Are Still as Good as Ever

How could we get this far into a blog without mentioning our hazardous waste disposal service?

We’ll try not to make a habit of it…

If you’re wondering if there are any changes to how we collect, transport, and dispose of your hazardous waste – there’s not!

As a reminder, we’re still able to guide and support your business with:

  • Hazardous Waste Disposal
  • Packaged Non-Hazrdous Waste Disposal
  • Chemical Waste Disposal
  • Lab Packing & Laboratory Waste Disposal
  • Automotive Waste Disposal
  • Mobile Chemist Service
  • Bulk Liquid Waste Disposal
  • Site Clearance & Land Remediation

Our cost-effective and compliant solutions include waste identification, classification, collection, transportation, and disposal. See our brochure for more information.

Get in touch if you need help with your hazardous waste with no more guessing, waiting, or wondering.

Josh Glover

Josh Glover

As a natural storyteller driven by curiosity, Josh aims to educate and engage through informative and thought-provoking content.